When I first started in consumer goods visualization, the first render I ever created was of a bottle of mouthwash. My manager looked at it and then said "It looks too real". As an artist and bit of a perfectionist, it was a punch in the gut and it was also so confusing!! Eventually I learned that each brand had a style, and the goal was to produce in bulk with consistency. Quality was still important but each image was not meant to be a masterpiece. Finding the balance between great and efficient was a difficult lesson but an important one when working at a large company.
Yes! That non-photorealistic but still real but more idealized than anything else look is so hard to nail down. Every brand does it differently. Great call!
When I first started in consumer goods visualization, the first render I ever created was of a bottle of mouthwash. My manager looked at it and then said "It looks too real". As an artist and bit of a perfectionist, it was a punch in the gut and it was also so confusing!! Eventually I learned that each brand had a style, and the goal was to produce in bulk with consistency. Quality was still important but each image was not meant to be a masterpiece. Finding the balance between great and efficient was a difficult lesson but an important one when working at a large company.
Yes! That non-photorealistic but still real but more idealized than anything else look is so hard to nail down. Every brand does it differently. Great call!